by DW Green — June 7, 2023Cool, as in the context of slang, as an interjection to express acceptance, approval or admiration. And what’s more cool—neat, nifty, boss, keen, groovy— than a brand mark or Icon. Brand marks are simple, clean, and an easy to remember graphic representation of a company’s Brand name. Brand marks are like punctuation symbols:. stop, pause; pause longer! exclamation mark? question mark Brand marks and icons can represent a deeper meaning of a company’s purpose or an abstract expression like the Nike swoosh. We have a Northwest client whose brand mark is a sailboat. Who would have thought of a sailboat icon for a food store? The sailboat is very meaningful to their company culture. It’s meaningful to me too. I’m proud to wear their caps and jackets that showcase their company icon.The DW Green icon reflects our design and life mantra “Less is greater than more.”So, if you’re considering a new or updated design for your company’s brand mark, give us a call.
Read More – The Band...read more
Kinship With Truth
by DW Green — May 31, 2023Friendship itself is a metaphor for another kind of friendship, our lifetime kinship with Truth, with Love, with Unity, with God. We may spend much of our time unaware and unenlightened, yet the presence of Truth and God, like a deep and ancient friend, can shape our entire lives.
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Open to Everything
by DW Green — May 24, 2023Do you recognize any of these comments: “We have always done it this way”, “We tried that once and it didn’t work”, “The big chains don’t do it that way” “Our wholesaler thinks that would be a mistake”. Sadly, these comments are more common than you might think. Consider a different perspective. Have a mind that is open to everything and attached to nothing.This seems like a principle to live life by. I’d like to think I have an open mind, or mostly an open mind! But then this statement isn’t about having an open mind, it’s about having a mind that is open to everything. I’m sure I’ve discounted or rejected things from either an unwitting bias or an unpleasant or unsuccessful comparable experience. A mind that is open to everything is a mind that is open to trying new and different things, and understanding a different point of view, a different way of doing.I think the second part of the statement “attached to nothing” is more difficult to achieve. Why? Because what we’re attached to, is often an attachment to our identity. If I do this or that, I might look dumb, or unsophisticated or foolish or some other negative quality. Those are possible outcomes. I know I’ve...read more
by DW Green — May 17, 2023Yep, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill set to “own”, the key to competitive advantage is presentation/merchandising. Even the value of “street appeal” rests in the appearance of the storefront from a distance.Presentation and merchandising set the tone for the entire shopping experience. Its what creates the “likeability”, “comfortability” and “authenticity” of the retail brand. Its what creates sales and additional sales and additional sales. Of course, readable, well-designed, well-placed signs and story telling add to the magic and message of BUY ME!!If you could do just one thing for the balance of the year, work on improving your store presentation and merchandising skills. If you do, you will experience a handsome increase in sales!
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And In The End
by DW Green — May 10, 2023And in the end, the love you take
Is equal to the love you make.”
—Lennon-McCartney, The End, Abby Road 1969“And in the end”, when your career has concluded, and when life on Earth is over, what truly matters, is that the love you received is equal to the love you gave. This isn’t a Pollyanna mind-set, it’s a Universal Truth.In the long run, whether you’re negotiating with vendors, or working in relationships with employees or customers you always get back what you are willing to give. In Adam’s The Pope blog, Milt Jones is remembered for his kindness, generosity and loving spirit. While a shrewd negotiator, Milt’s success was built on his compassion and commitment of service to others.Love ‘em or otherwise, the Koch family has built an incredibly successful and financially rewarding business. “As CEO of Koch Industries, Inc., I am proud to work with principled people who help themselves by helping others improve their lives. I am dedicated to pursuing only a certain kind of profit—what we call ‘good profit’. …Good profit comes from making a contribution in society—not from corporate welfare or other ways of taking advantage of...read more
by DW Green — May 3, 2023I can attest to too many tests. Testing 1, 2, 3, 4…Therefore, I propose a simple brain exercise. Hmmm, I seem to misspell exercise every time I type it! Sometimes I mispell misspell. Anyway, not difficult exercises like brainteasers, riddles, conundrums or cross word puzzles. This is a simple neurobic exercise from a great book; Keep Your Brain Alive. 83 Neurobic Exercises to Help Prevent Memory Loss & Increase Mental Fitness. —Lawrence C. Katz, Ph.D., & Manning Rubin“Neurobics is a scientifically based program that helps you modify your behavior by introducing the unexpected to your brain and enlisting the aid of all your senses as you go through your day. An active brain is a healthy brain, while inaction leads to reduced brain fitness. Or in simpler terms—“Use it or loose it.”All of us have our morning rituals to get us quickly and “mindlessly” out the door. These set routines allow the brain to go on automatic pilot and be more efficient. And at bedtime, when we need to wind down from a day of mental and physical exertion, routines are similarly comforting.Because routines are so ingrained in our m...read more
by DW Green — April 26, 2023There’s much distress, conflict, distrust, anger, and fear, in America. And yet, there have been many examples of selflessness, heroism, courage, love and compassion during the pandemic. Same country. My prescription for the former is the root of the later. Kindness. Some might say that kindness is Pollyanna, naivete or even weakness. I disagree.Simple kindness to one’s self and all that lives is the most powerful transformational force of all. Kindness produces no backlash, has no downside, and never leads to loss or despair. Kindness increase’s one’s own true power without exacting any toll. But to reach maximum power, such kindness can permit no exceptions, nor can it be practiced with the expectation of some selfish reward. And its effect is as far reaching as it is subtle.
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Detach from the Outcome
by DW Green — April 19, 2023Attachment is one of those awareness things. If you’re not aware of being attached to something, attachment just happens. But when you become aware that you’re attached to something, you can choose to remain attached or you can choose to detach yourself from it. Being attached to outcomes is particularly problematic. Why? Because you can’t control outcomes. One is responsible for the intention and effort but not the result, which is dependent on many other conditions and factors that are nonpersonal.It’s common to attach yourself to outcomes in an automatic and seemingly unconscious way. Notice where in life you are attached to the way something “should” be, whether that’s with people, circumstances, or yourself. By noticing when (not if) you are attached, you can consciously choose to detach, which frees you to:
- Be your true self
- Say what you truly feel
- Allow others to be themselves
by DW Green — April 12, 2023Advertising design is very subjective. An ad that looks good or bad to me often provokes the opposite reaction in someone else. To each his own, but keep in mind that design is a skill, it’s a discipline, an art. Much as a musician seeks to understand pitch and rhythm, melody and tempo, a designer seeks a greater understanding and control over:
Color Part 1: Theory
Color Part 2: How to Use ColorFor example, whitespace or negative space is the space between design elements. It’s just as important than the space you fill and is one of the most neglected components of visual design.Day only exists in comparison to night and in much the same way your positive space (where design elements are located) only exist in comparison to the empty space around them. Without whitespace, designs become crowded and chaotic. There’s no flow of movement from one element to the next.Space is the context in which your message is perceived. Without ample space communication is difficult. Imagine a piece of music where every note ...read more