DW's Blog


by DW Green — April 26, 2017

Without whitespace, designs become crowded and chaotic.

Advertising design is very subjective. An ad that looks good or bad to me often provokes the opposite reaction to someone else. To each his own, but keep in mind that design is a skill, it’s a discipline, an art. Much as a musician seeks to understand pitch and rhythm, melody and tempo, a designer seeks a greater understanding and control over:UnityGestaltSpaceDominanceHierarchyBalanceColor Part 1: TheoryColor Part 2: How to Use ColorFor example, whitespace or negative space is the space between design elements. It’s just as, if not more, important than the space you fill and is one of the most neglected components of visual design.Day only exists in comparison to night and in much the same way your positive space (where design elements are located) only exist in comparison to the empty space around them. Without whitespace, designs become crowded and chaotic. There’s no flow of movement from one element to the next.Space is the context in which your message is perceived. Without ample space communication is difficult. Imagine a piece of music where every note in the piece was played by every instrument at the same time. The...
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Reasons to Believe

by DW Green — April 19, 2017

Attract new shoppers to your store

Why should I shop in you store? What are the reasons to believe in your store brand? If you don’t tell me, I will never know. Duh. It’s the retailer’s responsibility to provide compelling reasons for consumers (prospects) to choose their store.Some retailers do an excellent job telling their story. Providing reasons and benefits for consumers to choose their store. Pretty simple. But unfortunately, many retailers do not. The purpose of every ad, every email blast and every website is to attract new shoppers to your store. Look at the messaging in your advertising. Are you providing consumers with compelling reasons to shop your store?We’d love to assist you with your messaging!   

Read More – The Price of Trying

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by DW Green — April 12, 2017

Make the choice for peace

Your higher self is always nudging you toward a resolution of the conflicts that you experience in your life so that you will have room for serenity and harmony. If you are living with inner turmoil, continually quarreling with yourself and feeling anxious and fearful, then you are allowing ego to dominate your life.In every moment, you have the option to choose peace for yourself. Your false self thrives on inner anxiety because that is what it thinks it needs to stay alive. The ego wants you in a constant state of turmoil. It convinces you that if you are not always on edge, you can’t grow. Keep in mind, though, that experiencing this inner turmoil is a choice you’ve made to allow your false self to dominate your life.When you make the choice for peace, you are literally allowing the Divine into your life. And rather than vegetate, you will discover that you can be busy, purposeful, blissful and still have peace. Just knowing that peace is always an alternative is a significant awakening. By replacing the turmoil, what you then feel is a simple matter of allowing your higher self to take over in any situation where you are about to allow turmoil to enter. Your ego will push you in the direction of the fight...
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Between stimulus and response…

by DW Green — April 5, 2017

“In our response lies our growth and our freedom”

I read this quote yesterday. It’s a great quote, and one that I have read many times over the years. It’s a very profound statement, written by Victor Frank, a Holocaust survivor. Not sure why it is, that when one learns of a powerful life tool, one quickly forgets, filing it in a distant folder somewhere inside our brain.“Between stimulus and response there is a space_______________.In that space is our power to choose our response. In our response lies our growth and our freedom.”—Victor FranklThat “space” between stimulus and response is awareness. And it’s within that awareness we consciously choose a more thoughtful response.Coming from a place of stillness and silence, we are wiser, less reactive, less conditioned, more creative and more intuitive, so we are more likely to respond to life rather than have a knee-jerk reaction to it. 

Read More – New Business

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Present in my world

by DW Green — March 29, 2017

Present, present, present

I’ve come to realize that the more I show up in my life, the less I feel like something is missing. The more I express my heart in my work, the more I love what I do. The more courageous and honest I am in my work, the more meaningful work becomes. The more open and vulnerable I am in my relationships, the more love I feel. The more present I am in my day – less busy, manic, searching, chasing – the more abundant I feel. Before I was hoping the world would make me whole, but now I realize that only I can do that by being more present in my world. And so it is….

Read More – But I don’t like it…

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Spring Equinox

by DW Green — March 22, 2017

Renew our commitments

Monday March 20th, was the Spring Equinox… the time of balance in the cycle of the seasons. Light and dark in equal parts. It’s an opportunity for us to embrace the “bothness” of our essence… to say “yes” to all parts of our being. The Equinox reminds us that we cannot push away what we are. We can’t deny our darkness or run from our light. The Spring Equinox is a perfect time to renew our commitments to our goals and intentions for the year.A Simple Equinox Blessing:May the seeds you sow be filled with love…And the harvest you reap be filled with beauty.May your heart accept the light and the dark…Within yourself and others.May you embrace and enjoy the times of balance…And may you always ride the dynamic waves of lifeWith Grace and Ease.

Read More – Apple’s and Orange’s

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Are feelings relevant in an organization?

by DW Green — March 15, 2017

He must be Wacko

Growing up in the 60’s and 70’s, I became a non-conformist, a maverick, and a Beatles fan, always questioning and challenging the status quo. I think that’s why the study of brands is so appealing to me. Branding is about connecting companies emotionally to their customers and helping clients differentiate themselves in their markets. It’s about leading, not following. It’s about competing with yourself, making your company better, stronger, staying relevant in an ever-changing world and creating the best possible shopping EXPERIENCE for the customer.At the risk of sounding wacko, I invite you to have a look at a different organizational paradigm. Consider refocusing on the deep longings we have for community, meaning, dignity, purpose, and love in our organizational lives. Begin to look at the strong emotions of being human, rather than segmenting ourselves by believing that love doesn’t belong at work, or that feelings are irrelevant in an organization. Begin to see ourselves in much richer dimensions, to appreciate our wholeness, and hopefully, to design organizations that honor and make use of the great gift of who we humans are.In a word, it’s purpose. What is the underlying purpose of your orga...
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Merchandising Excellence

by DW Green — March 8, 2017

A merchant mindset goes beyond selling products

A merchant mindset goes beyond selling products

I recently read an article entitled How To Compete With Amazon. The author writes that the only retailer truly taking Amazon seriously is Walmart. Primarily because Walmart has the resources to take them on. Sounds true enough.I wonder how much time, energy, and resources retailers should give to initiating plans to compete against Amazon. Of course, it’s wise to be mindful of competitors and their offerings, whether they’re on-line or brick and mortar retailers. Though it seems pretty obvious that the choice of what to do with finite resources is to improve and enhance the retail shopping experience.It’s worth reviewing the genius of Robert Wegman in comments he made in his “I am a Merchant” speech.“I am a merchant, and I have therefore my own philosophy about merchandising: That is, to do something that no one else is doing, and to be able to offer the customer a choice she doesn’t have at the moment. This is the only reason for being in business. To my own way of thinking, this is the only way it should be.  “I think that uniqueness gives one an opportunity to profit. If you are doing the same thing that everyon...
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Waiting Equation

by DW Green — March 1, 2017

So much of life is about awareness

So much of life is about awareness

Yep waiting is annoying. I know I can get upset and annoyed when I feel I’ve had to wait too long. Waiting is a commonplace occurrence. Having to wait “for something” happens practically everyday. And for sure businesses should do their best to minimize waiting…being respectful for customers’ time.The other side of the waiting equation, the personal side, and maybe the more important side, is our personal reaction to the WAIT. For me, it’s about being present and aware of my initial and unconditioned response to the situation at hand. Rather than getting mad or upset over something that I have little control, I need to relax, take a deep breath or two, and respond accordingly. If I choose not to wait, I can leave. If I can’t choose to leave, like being in a traffic jam, I can choose to accept the situation for what is and stay calm. Resisting the natural flow of things (of life) is not healthy. I need to remember that my time isn’t more valuable or precious than yours, or anyone else’s. Easier said than done!Gaining patience can be transformative to your overall life experience. So much of life is about awareness, growth, and learning—these are the things th...
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by DW Green — February 22, 2017

Employees are your greatest asset

Employees are your greatest asset

It is vital to recruit employees whose personal values match your corporate values. Employees work best in conditions of strong value alignment—the store’s values are their values; their values are the store’s values. In this type of environment, employees don’t face daily ethical conflicts, they don’t have to tolerate a double standard for bosses and workers, and they don’t have to abide by mediocrity when they believe in excellence. Instead, employees take pride in the store’s success and its superior reputation with customers and the community. They revel in their personal growth and development in a high-achievement store culture. They enjoy being part of something special, being on a successful team, feeling connected, and taking ownership in the company. In short, employees who share your company’s values become your greatest assets—and the best marketing department you could ask for. 

Read More – The Best Expense

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