Case Study: Facebook Contests
by Ryan Joy — September 11, 2014Jensen’s Make Some Magic Sweepstakes For several years we have managed the social media marketing for Jensen’s Foods in the Palm Springs area, and have run photo contests, instant win contests, and a sweepstakes for “All-American Grilling.” But Jensen’s most successful online contest to date came together in a few days after they were given some tickets to Disneyland. Using this contest, we increased page likes by 20% in one week (from 695 to 848), without using any paid advertising (including Facebook ads). Here’s how we did it:1. Choose a prize that resonates with the audience. This may be trial and error—we didn’t know this prize would resonate as much as it did until we saw the response.
2. Set up a fan-gate, so that only those who like your page can enter. We use Woobox for this and general contest management.
3. Make it appealing with a fun name and interesting imagery. I don’t think this contest would have been half as successful without the great copywriting and design of our team. It’s always tricky promoting a heavily guarded brand like Disneyland (or sports teams and leagues) but we were able to capture the “magic” of the brand without any o...read more
LoLo’s Fresh Food Warehouse
by webmaster — August 6, 2014Case Study: Improve Effectiveness in Print and Email
LoLo’s Fresh Food Warehouse Lolo’s Fresh Foods Warehouse in Provo, Utah, came to us looking to attract more customers with their weekly ad and email blast. We created a new look for the ad that focuses on one feature item, grabbing attention with an appetizing photo, an intriguing headline, and a hot price. The new look of both the ad and the new Farmer’s Market Weekend Sale blast convey the brand’s fresh personality. They emphasize the core brand messages: lowest produce prices in town, price matching, and fresh, quality foods. The store has already seen a positive impact from the ad and email rates continue to increase....read more