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Case Study: Facebook Contests

by Ryan Joy — September 11, 2014

Jensens_DisneylandContestWebPage-01Jensen’s Make Some Magic Sweepstakes For several years we have managed the social media marketing for Jensen’s Foods in the Palm Springs area, and have run photo contests, instant win contests, and a sweepstakes for “All-American Grilling.” But Jensen’s most successful online contest to date came together in a few days after they were given some tickets to Disneyland. Using this contest, we increased page likes by 20% in one week (from 695 to 848), without using any paid advertising (including Facebook ads). Here’s how we did it:1. Choose a prize that resonates with the audience. This may be trial and error—we didn’t know this prize would resonate as much as it did until we saw the response.
2. Set up a fan-gate, so that only those who like your page can enter. We use Woobox for this and general contest management.
3. Make it appealing with a fun name and interesting imagery. I don’t think this contest would have been half as successful without the great copywriting and design of our team. It’s always tricky promoting a heavily guarded br
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LoLo’s Fresh Food Warehouse

by Shane Massey — August 6, 2014

Case Study: Improve Effectiveness in Print and Email
LoLo’s Fresh Food Warehouse 
Lolo’s Fresh Foods Warehouse in Provo, Utah, came to us looking to attract more customers with their weekly ad and email blast. We created a new look for the ad that focuses on one feature item, grabbing attention with an appetizing photo, an intriguing headline, and a hot price. The new look of both the ad and the new Farmer’s Market Weekend Sale blast convey the brand’s fresh personality. They emphasize the core brand messages: lowest produce prices in town, price matching, and fresh, quality foods. The store has already seen a positive impact from the ad and email rates continue to increase....
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Just Launched: Cardiff Crack by Seaside Market

by Shane Massey — January 6, 2014

 Cardiff Crack website screenshot We had a lot of fun with this project. Seaside Market in Cardiff-by-the-Sea, CA, makes a mean Burgundy Pepper Tri Tip. It’s so good, their customers began calling it “Cardiff Crack,” and the folks at Seaside Market ran with it. With a tongue-in-cheek nod to the “addictive” nature of this tasty roast, we worked with them to develop a site that’s fun and engaging and plays off the concept that something this good can’t possibly be legal. Go check them out at cardiffcrack.com, but be warned; you might end up ordering some yourself!...
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Just Launched: New Microsite for Boots BBQ

by Ryan Joy — November 21, 2013

Check out the Boots BBQ site we just launched for our client Chief Markets. We developed the brand’s visual style to convey the rugged feel of a down-home rib joint. We especially love the transitions from page-to-page our developers built into the site.http://boots-bbq.com/...
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Storytelling through Digital Signage

by Ryan Joy — December 22, 2011

Client: The Markets, Washington State
Type of Project: Digital Signage Design and Development


(Click image to play video)


Background:

In 2008, The Markets opened several conventional format stores with an emphasis on fresh perishables.With the overwhelming success of those stores, they then decided to launch a new format that received the “Market Treatment”. This new format featured a bulk fresh spice department, a restaurant-style cooking demo kitchen, walk-in beer cave, bulk greens department, mushroom bar, vegan department and many more one-of-a-kind areas throughout the store.

Objective:

With all of its unique offerings, The Markets was looking for a unique way to tell not only their stories, but also those of their vendors, growers, products and departments. After our first meeting with The Markets, we concluded that digital signage would be the most effective way to accomplish this, and incorporating digital signage would also engage their customers and enhance the overall shopping experience.The overall objective for t...
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